Social Media Specialist

Responsible for the online promotion of the ST-ONE brand and the three equipment brands-Tongli wide-body mining trucks, SINOTRUK tipper/tractor/light trucks, and Lonking wheel loaders/excavators-across Zimbabwe: content creation, multi-platform management, audience growth and sales lead generation, targeting mining and construction customers (B2B).

Job Summary

• Employer: stone-zim
• Job Type: Full-time
• Location: Harare, Zimbabwe
• Category: Marketing
• Closing Date: 2026-10-23

Key Responsibilities

• Film and edit promotional videos, product posts, and customer case studies for the three brands.
• Write English copy and video scripts, and present on camera when required.
• Build and manage a media library (equipment, mine sites, vehicle deliveries, service jobs).
• Manage Facebook, TikTok, Instagram, YouTube, and WhatsApp groups/channels.
• Maintain a content calendar with consistent posting.
• Respond promptly to comments and direct messages.
• Track follower growth, engagement rates, and sales inquiries, and hand verified leads to the sales team.
• Support online promotion of events such as exhibitions and vehicle deliveries.
• Produce monthly reports covering content output, follower/account growth, engagement, inquiries, and conversion.
• Use the data to refine the content strategy.

Requirements

• Education & Experience: A diploma or above, preferably in marketing, media, or communications; relevant experience may compensate for academic background. At least 2 years of experience in social media operations or content creation, with experience in automotive, construction machinery, mining, or B2B industries preferred.
• Technical Skills: Skilled in shooting and editing on mobile and desktop tools (CapCut / Jianying / Premiere Pro), and able to design posts with Canva. Able to write English copy and scripts independently.
• Platform Knowledge: Experienced in managing Facebook, TikTok, Instagram, and YouTube, and familiar with WhatsApp groups/channels. Able to read data from Meta Business Suite and TikTok creator tools.
• Portfolio Requirement: A verifiable portfolio (account links, case studies, and data) is required; candidates without a portfolio will not proceed to interview.
• Experience in mining, mining client networks, or the construction machinery industry.
• Comfortable presenting on camera with strong communication skills.
• Experience running Meta or TikTok ad campaigns.
• Demonstrable success in follower growth, viral content, or lead conversion.
• Basic photography skills (equipment close-ups, mine-site scenes).
• Shona or Ndebele language ability.
• Chinese language ability (for coordination with the Chinese team).

How to Apply

Apply by email: hrzim@stone-zim.com