Commercial Director

To provide strategic leadership and overall direction for the commercial operations of the Stock Feed business, ensuring sustainable revenue growth, increased market share, customer satisfaction and profitability. The Commercial Director is responsible for developing and implementing sales and marketing strategies, managing pricing and distribution, identifying new business opportunities, strengthening customer relationships and ensuring effective coordination between commercial, production, procurement, finance and logistics functions. The role is accountable for translating the company's business objectives into measurable commercial results while ensuring that stock feed products remain competitive, readily available and responsive to customer needs.

Job Summary

• Job Type: Full-time
• Location: Harare, Zimbabwe
• Category: Sales and Marketing
• Closing Date: 2026-10-31

Key Responsibilities

• Develop and implement the company's commercial strategy in line with overall business objectives.
• Identify opportunities to increase sales volumes, revenue, market share and profitability across all stock feed product categories.
• Conduct market research and competitor analysis to identify market trends, customer needs, emerging opportunities and competitive threats.
• Develop annual commercial budgets, sales forecasts and growth plans for approval by management.
• Identify and develop new markets, geographical territories, customer segments and distribution channels.
• Evaluate opportunities for strategic partnerships, dealer networks, bulk supply agreements and institutional contracts.
• Monitor commercial performance and implement corrective measures where targets are not being achieved.
• Lead and manage the sales function to achieve approved sales volume, revenue, collection and profitability targets.
• Establish clear sales targets for regions, sales teams, distributors, agents and individual sales representatives.
• Monitor daily, weekly and monthly sales performance against budgets and forecasts.
• Develop and implement sales plans for different stock feed categories, including poultry, cattle, pig, dairy, aquaculture and other product lines offered by the company.
• Strengthen relationships with farmers, commercial agricultural enterprises, livestock producers, retailers, wholesalers, agro-dealers and other key customers.
• Identify and secure high-volume customers and long-term supply contracts.
• Review sales pipeline performance and ensure timely follow-up on quotations, orders, customer enquiries and prospective business.
• Develop appropriate sales incentive schemes, subject to management approval, to drive productivity and achievement of targets.
• Develop and implement marketing strategies to increase brand awareness, product visibility and market penetration.
• Oversee promotional campaigns, product launches, agricultural shows, farmer engagement programmes and other marketing initiatives.
• Work with technical and production teams to communicate product benefits, specifications and appropriate applications to customers.
• Ensure that marketing activities generate measurable commercial returns.
• Monitor customer feedback, competitor promotions and changes in market demand.
• Ensure that all marketing materials and product claims are accurate and consistent with approved product specifications and applicable requirements.
• Develop and recommend competitive pricing strategies for all stock feed products.
• Regularly review selling prices against raw material costs, production costs, competitor pricing, distribution costs and market conditions.
• Monitor gross margins, contribution margins and profitability by product, customer, region and distribution channel.
• Ensure that discounts, rebates, credit terms and special pricing arrangements are properly controlled and approved.
• Identify opportunities to improve commercial margins without compromising product quality or competitiveness.
• Work closely with Finance to evaluate the financial impact of pricing decisions, promotional campaigns and customer contracts.
• Investigate and address underperforming products, customers and sales channels.
• Establish and maintain strong relationships with key customers, distributors, retailers and strategic business partners.
• Ensure that customer enquiries, complaints and service issues are addressed promptly and professionally.
• Develop customer retention strategies and identify opportunities to increase sales to existing customers.
• Monitor customer satisfaction and use feedback to improve products, service delivery and commercial processes.…